Consultancy to Develop Change Management Strategy and Implementation Roadmap

REQUEST FOR EXPRESSIONS OF INTEREST

(CONSULTING SERVICES – INDIVIDUAL SELECTION)

LIBERIA

Governance Reform and Accountability Transformation (GREAT) Project

Project ID: P177478

Credit No..: 7511-LR

Assignment Title: Consultancy to Develop Change Management Strategy and Implementation Roadmap

Reference No.: LR-MFDP-501086-CS-INDV

The Government of Liberia, through the Ministry of Finance and Development Planning (MFDP), is implementing the Governance Reform and Accountability Transformation (GREAT) Project, a US$30 million initiative financed by the World Bank’s International Development Association (IDA). The Project aims to enhance access to selected digitally provided public services, raise domestic tax revenue, and improve the openness of selected accountability institutions. The project will strengthen the use of country systems and sustainably build civil servants’ capacity to implement reforms.

The GREAT Project is organized around four interlinked components:

• Component 1 supports the digitalization of public services to enhance access through the e-Liberia Portal and the County Service Centers (CSCs);

• Component 2 focuses on increasing domestic revenue through tax system modernization and VAT implementation;

• Component 3 enhances transparency and accountability of oversight institutions such as the Liberia Anti-Corruption Commission (LACC), the General Auditing Commission (GAC), the Public Procurement and Concessions Commission (PPCC) and the Public Accounts Committee (PAC);

• Component 4 provides cross-cutting support for project management, change management activities, and institutional capacity building.

Recognizing that the sustainability of these reforms depends not only on technical implementation but also on people-centered transformation, the Project seeks to embed a structured and integrated change management process. This involves behavioral change, stakeholder alignment, institutional coordination, and leadership engagement. To support this transformation, a consultant will be recruited to develop a Project-wide Change Management Strategy and Multi-Year Implementation Roadmap (2025–2030). This strategic intervention will serve to reinforce institutional ownership of reforms, enhance coherence and synergy across components and build internal capacity to sustain reform outcomes.

While technical components (1–3) incorporate embedded change management activities aligned with their specific institutional priorities as outlined in their respective subcomponents of the project Annual Work Plan & Budget, these are naturally localized and task-specific. In contrast, the envisaged Change Management Strategy is distinct and cross-cutting, aimed at addressing systemic behavioral, institutional, and coordination challenges that cut across all reform areas. The Consultant will therefore design a holistic Change Management Strategy and Roadmap that aligns with the GREAT Project Results Framework and reform priorities. The roadmap should include at least two high-impact, non-duplicative change management initiatives per year that complement, but do not replicate, change management or outreach activities embedded in other components. The Change Management Strategy and Roadmap is expected to:

• Identify strategic areas where additional change management is needed to enable broader uptake and sustainability of reforms;

• Bridge behavioral and coordination gaps that may hinder reform progress, using problem-solving approaches;

• Support and coach reform champions and institutional implementers to navigate complex change environments;

• Equip institutional actors to sustain reform momentum across implementation cycles;

• Leverage external change agents, where necessary, to introduce fresh perspectives and catalyze adaptive thinking.

This intervention will be critical in ensuring that the Project’s ambitious governance reforms are not only technically sound but are also institutionally embedded, socially accepted, and behaviorally sustained.

Objective of the Assignment:

The main objective of this assignment is to develop a practical, context-specific, and time-bound Change Management Strategy and Implementation Roadmap for the GREAT Project. The strategy should enable the project and its implementing partners to navigate and sustain the behavioral, institutional, and organizational transformations necessary for the success of the project.

SCOPE OF WORK

The Consultant will undertake the following tasks:

• Conduct a Rapid Change Management Diagnostic

• Conduct a rapid situational analysis of change management needs across all components of the GREAT Project;

• Review relevant Project documents, institutional frameworks, and reform priorities; Appraisal Document, Annual Work Plan & Budget, and component-level workplans to understand the reform landscape.

• Engage key stakeholders through interviews, workshops, or focus group discussions to understand barriers and opportunities for change;

• Liaise with PIT leadership, Component Leads, and Beneficiary Institutions to assess change readiness, institutional barriers, coordination gaps, and reform delivery challenges.

• Identify cross-cutting behavioral, institutional and coordination gaps slowing down reform implementation, particularly those not adequately addressed by technical activities under Components 1–3.

• Develop the GREAT Project Change Management Strategy

• Design a tailored Change Management Strategy that includes vision, principles, objectives, success factors, and enablers; This should also include drivers of resistance, stakeholder categories, engagement methods, and behavioral enablers.

• Include a theory of change that aligns with the GREAT’s Results Framework, particularly the outcome indicator on “Number of change management initiatives delivered.”

• Identify risks and mitigation strategies related to resistance, institutional conflicts, or capacity gaps.

• Propose a stakeholder engagement framework including champions, focal points, and civil society.

• Design a Phase-Wise Multi-Year Change Management Strategy & Implementation Roadmap (2025–2030)

• Develop a detailed, time-bound Implementation Roadmap (2025–2030) with milestones and indicators;

• Outline a sequenced set of initiatives (minimum two per year) that address the identified behavioral or institutional gaps.

• Initiatives may include: leadership dialogues, peer learning exchanges, inter-agency retreats, internal facilitation for reform champions, or adaptive problem-solving sessions;

• For each initiative, define its objectives, delivery approach, target audience, timing, detailed estimated implementation cost, and how it complements existing activities in other components.

• Propose at least two high-impact, non-duplicative change management initiatives per year.

The detailed Terms of Reference (ToR) for the assignment can be obtained at the address given below and at this website: www.mfdp.gov.lr/index.php/portfolio/vacancies/vacancies/consultancy-to-develop-change-management-strategy-and-imlementation-roadmap

Required Consulting Firm’s Qualifications and Expertise

MFDP now invites eligible individuals (“Consultants”) to indicate their interest in providing the Services. Interested Consultants should provide information demonstrating that they have the required qualifications and relevant experience to perform the Services. Candidates will be evaluated based on the following criteria:

Minimum Qualifications:

• A Master’s degree in Public Administration, Organizational Development, Political Science, Development Studies, Management, or a related social science field. A Bachelor’s degree with substantial relevant experience (8+ years) may also be considered. 10 Points

• At least 7 years of demonstrated experience in leading or advising on change management or institutional reform initiatives in the public sector, including experience designing and implementing change strategies, stakeholder engagement frameworks, or reform facilitation approaches. 35 Points

• Proven experience working with government institutions, donor-financed projects, or public service reform programs in Sub-Saharan Africa, preferably Liberia or countries with comparable governance contexts. 10 Points

Essential Skills and Competencies:

• Strong knowledge of change management principles, stakeholder dynamics, behaviorally informed reform approaches, and institutional capacity development. 25 Points

• Demonstrated experience facilitating cross-institutional engagement, action planning workshops, or reform retreats. 10 Points

• Familiarity with World Bank-financed project implementation or Results Framework reporting is an asset. 10 Points

Duration of the Assignment

The assignment will be carried out over a period of two months from the date of contract signature. All deliverables must be finalized within this period, and the consultant must ensure submission of the full strategy and roadmap by the end date of the contract.

The attention of interested Consultants is drawn to Section III, paragraphs, 3.14, 3.16, and 3.17 of the World Bank’s “Procurement Regulations for IPF Borrowers” dated September 2023, revised February 2025 (“Procurement Regulations”), setting forth the World Bank’s policy on conflict of interest.

The Consultant will be selected in accordance with the Approved Selection Methods for Individual Consultant Based Selection set out in the Procurement Regulations.

Further information can be obtained at the address below during office hours from 0900 to 1700 hours.

Expressions of interest must be delivered in written form to the address below (in person, or by mail, or by e-mail) by 1700 hours on 4th August, 2025.

Attn: Jim-ngormoh A. Kamara, Project Team Lead

Governance Reform and Accountability Transformation (GREAT) Project

Office of the Deputy Minister

Department of Economic Management

Ministry o