Consultancy for the implementation of a behavioural change advocacy program — Gelephu and Paro

The consulting firm will be responsible for designing and implementing a dynamic, innovative, and far-reaching Behavioural Change Advocacy Programme to empower the Gelephu municipality and Paro district in their commitment and effort to reducing plastic usage, particularly single-use plastics. The advocacy package must include:

• Develop and deploy clear, practical, and evidence-based behaviour change interventions tailored to the local context, ensuring robust compliance and fostering the sustained adoption of plastic-free practices across diverse stakeholder groups.

• Design, produce, and distribute high-quality, sustainable, and reusable carry bags, purpose-built for programme participants and reflecting both environmental best practice and local cultural identity.

• Embed mechanisms to ensure the longevity and scalability of the initiative, equipping trained participants with the skills to become future trainers, resource persons, and community champions, thereby securing ongoing impact beyond the project’s duration.

The consulting firm shall deliver the following deliverables:

Design of Community Engagement and Behavioural Change Materials

In close alignment with the Gelephu Mindfulness City’s vision of sustainable urban living, Paro District’s “Clean Paro” aspirations, and national waste management strategies, the consulting firm will:

• Craft a strategic, audience-centric behavioural change advocacy blueprint, detailing a suite of advocacy assets and tools, compelling messaging, multi-channel delivery approaches, and a clear implementation timeline designed for maximum impact and reach.

• Develop an innovative, visually engaging, and interactive social media pack to amplify advocacy and awareness assets, ensuring consistent and widespread dissemination of key messages across digital platforms.

• Design and facilitate participatory behavioural change advocacy workshops for targeted groups (households, businesses, vegetable and f