Development of a Market Intelligence Plan — Ministry of Fisheries and the Blue Economy (Seychelles)

MINISTRY OF FISHERIES AND THE BLUE ECONOMY TERMS OF REFERENCE INDIVIDUAL CONSULTANT (LUMP SUM CONTRACT) |

Country: |

Seychelles |

Name of Project Implementation: |

Third South West Indian Ocean Fisheries Governance and Shared Growth Project (SWIOFish3) |

Project No. |

P158137 |

Name of Consulting Assignment: Contract Duration : |

Development of a Marketing Intelligence Plan for the Fisheries Sector 6 months Fish from Seychelles has gained popularity on international markets. The potential for increasing earnings from exports stems from improved value addition prior to export but also from capturing market share for sustainably caught fish. Hence, a coordinated marketing strategy combined with entering key domestic fisheries in internationally-recognised fishery improvement projects and assessments against certification schemes (e.g., Marine Stewardship Council) is viewed as a vital development pathway. Developing market intelligence is one of the most important elements for effective strategy implementation. In order to become competitive, the sector needs to be customer-centric and understand market demands and consumer opinions through collect real-time data collection. The Seychelles Tourism Board has over the years consistently and persistently marketed Seychelles abroad as a favoured niche tourism destination with success. A similar strategy now needs be developed for the marketing for export of Seychelles fish, as affirmed in a study on the development of Seychelles’ seafood value chains in 2018 that recommended development of a market intelligence plan and marketing and branding strategy. The creation of a seafood brand for Seychelles is underway and is expected to be completed in 2022. The objectives of the assignment are to; develop a marketing intelligence plan for the small-scale fisheries sector, establish a marketing unit within the Ministry and lead or support marketing activities by the fisheries administration. For this assignment, the Ministry of Fisheries and the Blue Economy (MFBE) is seeking a consultant with the following profile, specific qualifications and experience: •Bachelor degree or higher qualifications in marketing; •At least 10-years demonstrable experience in marketing and product development; •Professional qualifications such as CIM or IPA excellence diploma in marketing would be desirable; •Strong experience on linking local, regional and international markets; •Demonstrated experience working with a variety of stakeholders to generate collective efforts; •Strong conceptual and analytical skills; •Knowledge of software such as Excel or SPSS •Excellent interpersonal and communication and facilitation skills; •Ability and willingness to travel as and when necessary; •Demonstrated ability to take initiative and work independently with limited supervision; •Experience of working in a multicultural team and proven ability to build relationships with project partners; Other requirements are detailed in the full TOR Application Process The Ministry of Fisheries and the Blue Economy (MFBE) is now inviting prospective consultants to indicate their interest in providing the services. Applications shall consist of a cover letter and curriculum vitae. The deadline for submission of application is Thursday 7th July 2022 at 15h30 and should be clearly marked using the Subject Line ‘‘Development of a Market Intelligence Plan”. Interested applicants may obtain further details and a full TOR by submitting an email enquiry to Mrs. Meggy Tirant on meggy.tirant@gov.sc of SWIOFish3. The procurement process will be conducted according to the World Bank guidelines for selection and employment of consultant, Ed 2011 revised July 2014 and the services contracted through the Department of Blue Economy (SWIOFish3 Coordination on behalf of Government). World Bank policy requires that consultants provide professional, objective, and impartial advice and at all times hold the client’s interests paramount, without any consideration for future work, and that in providing advice they avoid conflicts with other assignments and their own corporate interests. Consultants shall not be hired for any assignment that would be in conflict with their prior or current obligations to other clients, or that may place them in a position of being unable to carry out the assignment in the best interest of the Borrower. Completed EOIs should be delivered by email: Mr. Roy Clarisse Principal Secretary Department of Fisheries Ministry of Fisheries and the Blue Economy (MFBE) Seychelles Email: rclarisse@gov.sc cc: sheriffamorel@gov.sc; meggy.tirant@gov.sc