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Evaluation of Tourist Sites & Assessment — Tourism Diversification and Resilience Project, The Gambia

Titre original : Demand and Destination Site Evaluation & Assessment of Potential Tourism sites throughout the country

Deadline

March 13, 2023

Closed

Published on February 22, 2023 at 12:00 AMModified on June 20, 2026 at 01:09 AM

Key information

Type: Conseil & Études
Deadline: March 13, 2023 at 12:00 AMClosed
Estimated Value: Not disclosed
Language of Notice: English

Description

Tourism Diversification and Resilience Project ( TDRGP) Ministry of Tourism and Culture Plot No. 49 Kotu East Estate, Bertil Harding Highway , Kotu, The Gambia Tel: +220 9825949 /3971747; email address: [email protected] / [email protected] REQUEST FOR EXPRESSIONS OF INTEREST (REOI) Country: The Gambia Project: Tourism Diversification and Resilience in The Gambia Project (TDRGP) Project ID No.: P177179 Grant No.: IDA-V4190 Assignment Title: Conduct a Demand and Destination Site Evaluation & Assessment of Potential Tourism Sites Throughout the Country Reference No. : Duration: 10 months (40 weeks) Background The Government of the Gambia (hereinafter called “Borrower”) has received financing from the International Development Association (IDA) (hereinafter called “Grant”) towards the cost of funding Tourism Diversification and Resilience in The Gambia Project (TDRGP) and intends to apply part of the proceeds for consulting services; to Conduct a Demand and Destination Site Evaluation & Assessment of Potential Tourism Sites Throughout the Country. Objective The objective of the consultancy is to conduct a demand and destination site assessment for key tourism sites and areas to strengthen the branding of the destination and diversify the Gambia’s tourism products. To achieve this objective, the consultancy will develop and deploy a sound scoring methodology to prioritize tourism sites and areas with greatest tourism demand potential. The consultancy will provide integrated support in the sequencing, evaluation, selection and design of necessary upgrades in top 10 prioritized tourism sites. As one of the main aims of the project is to achieve diversification of the sector through the development and implementation of different marketing approaches that will attract a new set of tourists, the assessment will evaluate the different types of tourist attraction sites grouped according to global tourism market to highlight any strengths and potential for brand development based on a well-defined performance and responsiveness indicators. The assessment will also consider climate and hazard risks, community engagement and gender considerations. One of the first and most pressing activities is to identify the potential sites for development into strong brands for the tourism industry. Preliminary studies have already been done mapping the main sites in both the tourism development areas and other key sites. The task now, considering the TDRGP’s subcomponents is to bring together the various objectives towards comprehensive assessment of all possible locations and sites into a compact range of viable assets that can be transformed into competitive tourism products that support the diversification efforts of the country as well as the scheduled strategic rebranding that the project intends to undertake. Scope of Services The pre-selection of destinations builds on past coordination experiences between different stakeholders, particularly the Public-Private Dialogue Mechanism (PPDM) established in 2021 to devise an Action Plan for COVID-19 Tourism Recovery. In addition, the list was agreed and expanded in consultations with the Government of The Gambia through the Ministry of Tourism and Culture along with its satellite agencies, and private sector. The list of pre-selected destinations of main tourist sites and sites with potential have been presented in different bands based on the broad classification of tourist attraction products. The detailed list of fifty (50) sites includes the following:	Number	Category	Note(s)	Band 1: UNESCO CULTURAL HERITAGE RECOGNIZED SITE
1	The Albreda Juffureh Complex (North Bank Region)	Whilst Kunta Kinteh Island, which is part of this complex has already been identified for major intervention and will thereby be excluded from this assessment, the nature of growth activities around the mainland sites within this complex needs to be proposed based on an in-depth assessment.	2	Stone Circles in the Central River Region in Wassu and Kerr Batch.

Janjanbureh Slavery House and Monument (Central River Region)

Fort Bullen (North Bank Region)

Band 2: Sites of Historical Significance

King Musa Molloh Tomb (Central River Region)

6	Mungo Park Memorial in Karantaba, Central River Region	Mungo Park (1771-1806) Scottish explorer who search for the source of the Niger river.
7	Remains of ancient trading town (Sutokoba) in Upper River Region

Kataba Fort in North Bank Region

6 Regional Museums:

Fort Bullen,

Juffureh Slave Museum,

Kerr Batch (Stone Circles) Museum,

Wassu (Stone Circles) Museum,

Janjanbureh (Kankurang) Museum,

Karantaba Museum (Uplift of Mungo Park Memorial)

Band 3: Sites of Cultural Significance

Katchikali Sacred crocodile pool in Bakau, Kanifing Municipality Council (KMC) , Folonko crocodile pool in Kartong, West Coast Region & Berending crocodile pool in North Bank Region

Sanneh Mentering Holy site in West Coast Region

Kenye Kenye Jamengo Holy Site, Gunjur, in West Coast Region

Band 4: Parks and Wildlife (with Potential for bird watching)

Abuko Nature Reserve in KMC

Bijlilo Forest Park in West Coast Region

Nyambai Forest Park, Brikama, West Coast Region

Tanji Bird Reserve

Finto Manere Forest Park, Kombo East, West Coast Region

Bamakuno Forest Park, West Coast Region

Kahlenge Forest Park, West Coast Region

Kanilai Game Park & Resort, West Coast Region

21	Kiang West National Park, Lower River Region	A birdwatchers’ sanctuary
22	Faba Forest Park, Lower River Region

Brikama Forest Park, Lower River Region

Mutaro Kunda Forest Park, Lower River Region

Konowo Forest Park, Kiang East, Lower River Region

Nyayaberri Forest Park, Jarra Central, Lower River Region

Tambajang Forest Park, Jarra Central, Lower River Region

BeriKolong Forest Park, Lower River Region

Sey Kunda Forest Park, Central River Region

Kaolang Forest Park, Central River Region

Nyassang Forest Park, Central River Region

Baboon Island National Park, Central River Region

Madina Demba Forest Park, Central River Region

Kunkilling Forest Park, Central River Region

Kiberi Forest Park, Central River Region

Bankuba Forest Park, Central River Region

Band 5: Water Sports, River, Tributaries and Wetlands

Denton Bridge, Boat Ride Point, Banjul

Cape Point, Surfing, Bakau

39	Bakau – Sanyang Beach front.	A portion of this tourist beach from Fajara to Kololi is already identified for intervention in the project and that portion will be excluded from this assessment.
40	Dog Island – Lamin Point (by Kunta Kinteh Island), North Bank Region	This river side is the only site on both north and south banks that is not covered by wetlands, mangroves and swamp. With its proximity to Juffereh and Kunta Kinteh Island, it is an ideal location for the potential development of waterfront tourism area with harbour, marine sites, cultural and craft shopping,
41	Bintang Bolong Tributary (Western to Lower River Region)

Baobolong Wetland Reserve, North Bank Region

Band 6: Pottery & Craft Markets

Basse Pottery site, Upper River Region

Allunhari pottery site, Upper River Region

Banjul Craft Market, Banjul

Bakau Community Centre Craft Market, KMC

Bakau Cape Point Craft Market

Fajara Craft Market

Kotu Craft Market

Senegambia Kololi Craft Market, Kololi

Brikama Craft Market

The evaluation methodology should focus on three main considerations to assess the relative competitiveness and impact of each destination: Market Appeal, Destination Readiness and Socio-Economic Impact. The Consultants should propose specific sub-criteria, weighting (if necessary) and a quantifiable method to assess each destination against these criteria. The result should enable a ranking and a sequence of destinations as objective as possible.

Interested consultant firms who has experience in performing similar assignment, multi-development banks or any international organizations must provide information indicating that they are qualified to perform the services (brochures, description of similar assignments, experience in similar conditions, availability of appropriate skills among staff, etc.).

A Consultant will be selected in accordance with the Quality and Cost Based Selection (QCBS) method set out in the Procurement Regulations; World Bank Procurement Regulations (PR) for IPE Borrowers, dated November 2020.

Qualifications and Experience of the Firm

Consultants Firm will be shortlisted based on their experience in doing similar assignment and qualification and experience of key staff of the firm based on the following;

Firm

At least 5 years’ experience in designing or developing tourism sites (interpretation, visitor flow and management, facilities, and features required by different markets and segments, etc.)
The firm must have conducted at least 2 similar assignments in the last 5 years.
Have a strong applicable primary research track record in tourism
Have expertise in creating tourism destination feasibility studies and understanding of tourism markets.
Proven experience in participatory planning and citizen engagement
Technical competencies in destination development, tourism planning, architecture, engineering, and landscaping.
Experience working in developing countries, particularly in Africa, is a must.
Knowledge of The Gambia and experience wo

Tender Timeline

Publication
February 22, 2023
Bid Submission Deadline
March 13, 2023
Evaluation & Award
Pending
Contract Signature
Pending

Tender Documents

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